Commodore Gaming is stepping up international operations with its new North American office, led by ex-Electronic Arts exec Bill Sims.
Commodore Gaming, which has until now been operating in Europe, sees the US expansion as the next phase in re-establishing the classic Commodore computer brand. The new Commodore Gaming was founded in 2005 and now offers high-performance gaming PCs.
Sims will lead the new location as VP of North American sales. He was formerly with EA for 17 years, where he served as regional sales manager for the Eastern region. He and the North American Commodore office will spearhead a retail program that will target online and big box retailers.
The new offices will be located at One Stamford Plaza in Stamford, Connecticut.
Commodore Gaming CEO Bala Keilman said in a statement, “By opening a US office we can better serve the country where the original Commodore was born.”
The Commodore brand in its heyday during the 1980s was known for the C-64 and the Amiga. Today, Commodore Gaming is going head-to-head with high-end PC makers such as VoodooPC, Velocity Micro and Alienware, among many others.