Skylanders Trap Team will be out in Oct 2014 on multiple consoles and Target is the first store offering a pre-order incentive exclusive.  If you pre-order Skylanders Trap Team through Target you will be able to receive an exclusive ‘trapped’ villain called Outlaw Brawl and Chain who comes already trapped inside one of the Traptanium Crystals.  Many of us feel that a non-outlaw version of the villain Brawl and Chain will somehow be contained in the video game and that this acts as an exclusive variant.

Skylanders Trap Team Target Pre-Order Exclusive
https://www.youtube.com/watch?v=1AhzeLjuU4Q