Major League Gaming (MLG) announced today that Dr Pepper will be the “official beverage sponsor” for the 2008 MLG Pro Circuit. This partnership will lead to a co-branded online collegiate gaming championship along with the Dr Pepper Ultimate Gaming House. The latter will feature the latest in gaming equipment for fans and celebrities to play at each of the 2008 MLG Pro Circuit tournaments.
“Major League Gaming offers us an ideal opportunity to connect with the Dr Pepper consumer,” said Jaxie Alt, director of marketing for Dr Pepper. “We are excited to provide Dr Pepper fans with such a unique opportunity in the gaming community and bring more to Major League Gaming by introducing the Dr Pepper Ultimate Gaming House and the Online Collegiate Gaming Championship.”
“[Dr Pepper’s] ad agency is very familiar with use and thought it was a good fit,” said Mike Sepso, chairman of MLG to GameDaily BIZ. “Short term, it’s a validation. When you get a brand as large as Dr Pepper, it shows how mainstream MLG is becoming. Sports sponsorship is such an enormous market, and there’s a lot of sponsorship coming in from the regular sporting world. It’s a notice to the advertising world in general and it’s a incredible way [for Dr Pepper] to reach a key demographic.”
Source: http://www.gamedaily.com/articles/news/dr-pepper-sponsors-major-league-gaming/?biz=1